Some brands I’ve worked on.

Category experience.

A good strategist works from experience.

A great one works from first principles to solve problems in their client’s specific business context.

Because every brief is different and therefore the answers cannot always be found in domain experience.

I work from strategic & creative principles, meaning I can get to great work in any category.

References.

VICTORIA GATES-FLEMING - HEAD OF CREATIVE STRATEGY, DAY ONE AGENCY

I had the pleasure of working with Nick for 18 months during our time together at Day One. From the minute I met Nick, I knew he was a brilliant and sharp strategist. He asks the right questions, digs for the golden insights, and isn't afraid to push a brief into new territory with his curiosity and excitement for good creative work.

We worked together on a number of briefs, but the biggest piece we did together was a brand campaign for e.l.f. SKIN. Nick did a fantastic job driving the research and strategy development, playing a key role in the final creative output as well.

I would highly recommend Nick and work with him again in a heartbeat.

SIMON BOOKALIL - CEO, BASHFUL GROUP

To whom it may concern,

I've had the pleasure of working with Nick for over 3.5 years. In that time he has proven himself to be an invaluable part of our organization. I am sad to see him go but also excited for his future.

Nick has relentless curiosity and a thirst for popular culture. He's a deep thinker whose analysis is well considered and he often finds insights that are hard to uncover.

Nick is hardworking and passionate about his craft. He takes on small and large challenges with vigor and nothing seems too hard to take on.

On a personal note, I very rarely write personal recommendations and am compelled to do this for Nick. Of the 100s, if not 1000s I have people employed over the years - Nick is firmly in the top 5%.

Please feel free to contact me for any further recommendations on Nick.

GUY MARSHALL - HEAD OF STRATEGY, BASHFUL GROUP

Nick worked for me over a three-and-a-half-year period. When I hired Nick he was a junior strategist looking to develop his skills and experience. Nick leaves our strategy department a fully-fledged and excellent strategist.

In his time at Bashful Nick proved himself to be hard-working, thoughtful, and thorough. He was willing to take on any challenge big or small with a confidence beyond his experience.

He delivered for us projects across every category and delivered work of every kind. He thinks like a true strategist, channel and category agnostic, and willing to go to first principles to solve any kind of problem.

Nick leaves a big hole in our agency offering.

I heartily recommend Nick and would encourage anyone thinking of hiring him to give me a call to chat more.

Currently.

DIRECTOR, CREATIVE STRATEGY

@ DAY ONE AGENCY

Day One is one of the best social-first creative agencies in the U.S. Clients come to us when they want to be more culturally relevant, master social and appeal to young people.

  • Pacifico - lead strategist on AOR account

  • e.l.f. Cosmetics - lead strategist on Gen Z’s favorite beauty brand, driving their earned & paid media creative

  • Hot Pockets - (led pitch win) lead strategist in driving cultural relevance with teens on social and appealing to Moms above the line

  • Black Forest - lead strategist in all social-first and earned campaigns

  • Converse - Was part of a team of creative strategists running their TikTok and IG

Previously.

Always learning.

STRATEGIST @BASHFUL (SYDNEY, AUSTRALIA)

JUNIOR STRATEGIST @MCCANN (SYDNEY, AUSTRALIA)

(2024) SELLING MEGA MACHINE COURSE -
THE AUDACIOUS SCHOOL OF ASTONISHING PURSUITS

(2024) MASTERS OF ADVERTISING EFFECTIVENESS
MAE - DISTINCTION / FULL MARKS

(2020) ADVANCED STRATEGIC PLANNING
AD SCHOOL AUSTRALIA

(2014-2017) BA BUSINESS (MAJ. MARKETING)
MACQUARIE UNIVERSITY